Founded in Spring 2017

ASC is a passion project that is dedicated to helping you achieve the best level of success with your own passion project. We have worked in several industries and we never get tired of learning something new and working with real, everyday people. Whether you’re a musician or artist, a local business, real estate, or even healthcare - we can’t wait to meet you and help you brand your story.


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Allena Staples - Founder + ceo

I was born in Hartford, Connecticut in 1994 to two hard-working Jamaican immigrants. My parents taught me to judge people by their character and their character alone, the value of hard work, and how important it is to invest in yourself and your talents. I graduated from Vanderbilt University in 2017 but had already spent several years working with Small Business Owners - hardworking people who were determined to make something for themselves. I knew before I graduated that ASC was my dream - and it amazes me everyday that it’s real! I have over 5 years of hands-on experience with small business, over 10 years graphic and web design experience, and a real passion for aesthetic design and the simple magic of telling a true story.


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Lori weinstein - Account executive + associate director

I was born and raised in Akron, Ohio.  My parents (a physician and a lawyer - cliche, I know) put intelligence and self-respect at the forefront in our household.  After graduating from Vanderbilt University in 2014, I worked in Marketing for 4 years at a healthcare company in Nashville. I put my whole self into all the work that I do, and am passionate about helping businesses achieve their full potential. I am excited to work with ASC to continue my work in simple, effective branding and bringing all the benefits of small businesses to the consumers that need them.